There’s one thing that Koreans will always bring to the party. Yes, you guessed right. It's their beloved soju! In South Korea, soju is the heart of every social gathering in which its consumption is almost always encouraged.
What is soju exactly?
Soju is a distilled alcoholic beverage made from rice or other starches. It is generally at around 20% alcohol by volume (ABV), is clear and colorless, and almost always comes in the iconic green bottles that we are all much too familiar with.
How is soju consumed?
Traditionally, soju is consumed straight by the shot. But in our modern era, many fun variants and concoctions have risen in popularity.
Somaek - The most popular of the mixed drinks, somaek is soju mixed with beer. As simple as it sounds, the result of the mixture is an enhanced drink that tastes absolutely amazing.
Yogurt soju - As the name suggests, a mixture of yogurt, sprite, and soju is used to create this drink. The outcome? A delicious concoction that tastes so good that it should be considered dangerous to consume.
Fruit Soju Cocktails - Soju is often used as a base spirit for many fruity drinks. Since it's much sweeter when mixed, the cocktail form is far easier to handle for those who can’t handle straight soju.
Interesting facts about soju
- Year after year, soju is recorded as the world's best-selling liquor.
- Ironically, outside of Asia, many people never heard of soju, making it the most popular unknown liquor in the world.
- Soju is ridiculously cheap. The price of soju averages at around $0.60 - $2.50 per bottle.
- In Korea, it's common to drink soju outside in public areas such as parks since street drinking is completely legal.
- EXID's drunk rendition of "Hot Pink" while drinking soju has generated a total of 1.6 million views so far.
There's a first time for everything
For those of you that have been curious about soju, we recommend that you give it a shot. As much as we are hesitant to encourage alcohol consumption, since soju is such a big part of Korean culture, it would be hard for us to discourage it. If you do decide to drink, please drink responsibility and remember, never drink and drive!